Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with us, including:

• Contact information such as your full name, email address, phone number, and mailing address
• Business information including company name, job title, and industry
• Inquiry details and messages submitted through our contact form
• Payment information processed through secure third-party payment processors
• Communications with our team via email, phone, or other channels

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• Device information including IP address, browser type, operating system, and device identifiers
• Usage data such as pages visited, time spent on pages, links clicked, and referring URLs
• Location data derived from your IP address at a city or region level
• Cookie and tracking technology data as described in Section 6 below

1.3 Information from Third Parties

We may receive information about you from business partners, analytics providers, advertising networks, and publicly available sources, which we may combine with information we already hold.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, manage, and improve the digital marketing services you engage us for.
• Communications: To respond to your inquiries, send service-related communications, and provide customer support.
• Marketing: To send promotional materials, case studies, and industry insights that may interest you, where permitted by law.
• Analytics: To analyze website usage and campaign performance to improve our services and user experience.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Business Operations: To process transactions, maintain business records, and protect against fraud.

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist us in operating our business, including cloud hosting, analytics, email marketing, and CRM platforms, subject to confidentiality obligations.
• Platform Partners: Advertising platforms such as Google and Meta to manage and optimize your campaigns, where you are an active client.
• Professional Advisors: Attorneys, accountants, and other professionals in connection with legal, financial, or compliance matters.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our business assets.
• Legal Requirements: When required by law, court order, or governmental authority.

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Client data is typically retained for seven (7) years following the end of an engagement, after which it is securely deleted or anonymized. You may request deletion of your information at any time, subject to applicable legal retention requirements.

5. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (TLS/SSL), access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze site traffic, and support our marketing activities. Types of cookies we use include:

• Essential Cookies: Required for website functionality. Cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics 4).
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal retention requirements.
• Opt-Out of Marketing: Unsubscribe from marketing communications at any time by following the unsubscribe link or contacting us directly.
• California Rights (CCPA): California residents have additional rights under the California Consumer Privacy Act, including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.

To exercise any of these rights, contact us at info@diffusemarketing.com.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

9. Third-Party Links

Our website may contain links to third-party websites and services. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website with a revised effective date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: